Skip to content
Falconscale Digital
All services

Grow

Performance marketing

We plan, launch and optimise paid campaigns on Meta and Google, judged on the numbers that matter to your business: cost per lead or sale, and the profit left after ad spend.

What's included

Everything we take care of.

  • Ad account, pixel and Conversions API setup
  • Google Ads: Search, Shopping, Performance Max and YouTube
  • Meta Ads: prospecting, retargeting and catalogue ads
  • A creative testing roadmap, with our creative team
  • Server-side tracking and GA4 conversions
  • Weekly reports on spend, ROAS, CAC and contribution margin

What you get

What changes for your brand.

01

Profit-first decisions

We optimise for the margin left after ad spend, returns and shipping — not ROAS alone.

02

Tracking you can trust

Clean conversion data so ad platforms learn from real orders.

03

Your accounts, your data

Ad accounts, pixels and audiences stay in your business manager; we work with partner access.

How it works

Clear steps, no surprises.

  1. 01

    Discover

    A free call, then an audit of your business, website, channels and numbers. You get a written plan with priorities, timelines and costs.

  2. 02

    Build

    We build the website, set up WhatsApp, AI calling and tracking, create the ads and book the media — with regular check-ins and a shared project board.

  3. 03

    Launch

    Forms, calls, messages, payments and ads are tested end to end, and every print or outdoor ad is checked before it goes live.

  4. 04

    Grow

    Monthly campaigns, experiments and reporting, reviewed together, so the business keeps growing after launch.

FAQ

Common questions.

What budget do I need?

There's no fixed minimum, but ad platforms need enough data to learn. On a discovery call we look at your margins and suggest a realistic test budget for your category.

Let's build what your brand needs next.

Tell us where you are — idea, launch or scaling — and we'll come back with a clear plan. The first call is free.