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SMS & DLT registration

In India, every business SMS has to be registered on a DLT platform under TRAI's rules — your business, your sender IDs and every message template. We handle the paperwork and set up SMS that reaches your customers.

What's included

Everything we take care of.

  • DLT registration: principal entity, sender IDs (headers) and consent templates
  • Template creation and approval for transactional, service and promotional SMS
  • OTP SMS for login and COD verification
  • Order, shipping and delivery alerts triggered from your store
  • Promotional campaigns with segmentation and send-time planning
  • Delivery reports and link click tracking
  • Integration with Shopify, your website or CRM

What you get

What changes for your brand.

01

Compliant from day one

Messages that don't match a registered header and template are blocked by operators. Registering properly avoids silent failures.

02

OTPs that arrive

Dedicated OTP routes so login and COD codes land in seconds.

03

The right channel for each message

We combine SMS, WhatsApp and email so each message goes where it is cheapest and most likely to be read.

How it works

Clear steps, no surprises.

  1. 01

    Discover

    A free call, then an audit of your business, website, channels and numbers. You get a written plan with priorities, timelines and costs.

  2. 02

    Build

    We build the website, set up WhatsApp, AI calling and tracking, create the ads and book the media — with regular check-ins and a shared project board.

  3. 03

    Launch

    Forms, calls, messages, payments and ads are tested end to end, and every print or outdoor ad is checked before it goes live.

  4. 04

    Grow

    Monthly campaigns, experiments and reporting, reviewed together, so the business keeps growing after launch.

FAQ

Common questions.

What is DLT and why do I need it?

DLT is the registry Indian telecom operators use, under TRAI's regulations, to record which businesses send SMS, from which sender IDs and with which templates. Messages that don't match a registered template are blocked.

How long does DLT registration take?

Entity registration needs your business documents and usually takes a few working days to be approved; templates are often quicker. We prepare everything so it goes through the first time.

Are there rules for promotional SMS?

Yes. Promotional SMS can only go to people who haven't blocked them through DND (or who have given consent), and only within the hours the rules allow. We set up your campaigns to follow them.

Let's build what your brand needs next.

Tell us where you are — idea, launch or scaling — and we'll come back with a clear plan. The first call is free.