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Falconscale Digital
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Analytics & conversion optimisation

Before spending more on traffic, convert more of the visitors you already get. We set up tracking you can rely on, show you where shoppers drop off, and test fixes.

What's included

Everything we take care of.

  • GA4, Meta and Google tags set up correctly
  • Server-side tracking
  • Dashboards for sales, marketing, cohorts and retention
  • Heatmaps and session recordings (Microsoft Clarity, Hotjar)
  • Conversion audits of landing, product, cart and checkout pages
  • A/B tests with a documented testing roadmap

What you get

What changes for your brand.

01

One source of truth

A dashboard everyone on the team reads the same way.

02

Know why shoppers leave

Funnels and recordings show exactly where visitors drop off.

03

Decisions backed by tests

Changes are tested and measured, not guessed.

How it works

Clear steps, no surprises.

  1. 01

    Discover

    A free call, then an audit of your business, website, channels and numbers. You get a written plan with priorities, timelines and costs.

  2. 02

    Build

    We build the website, set up WhatsApp, AI calling and tracking, create the ads and book the media — with regular check-ins and a shared project board.

  3. 03

    Launch

    Forms, calls, messages, payments and ads are tested end to end, and every print or outdoor ad is checked before it goes live.

  4. 04

    Grow

    Monthly campaigns, experiments and reporting, reviewed together, so the business keeps growing after launch.

FAQ

Common questions.

Our numbers in Shopify, GA4 and Meta never match. Can you fix that?

They will never match exactly — each platform counts differently — but we can get them close, explain the gaps and set one number as your source of truth.

Let's build what your brand needs next.

Tell us where you are — idea, launch or scaling — and we'll come back with a clear plan. The first call is free.