Who this is for
This service is for businesses that sell online and want one team to own growth: brands on Shopify or their own website, sellers on Amazon, Flipkart and Meesho, and brands moving into quick commerce like Blinkit, Zepto and Instamart. It works for a brand doing its first hundred orders and for one that is already selling well but losing money to high ad costs, cash-on-delivery returns or customers who never buy again.
What a good e-commerce marketing agency does
Plenty of agencies can run ads. Growing an online business takes more than that, because the money is usually lost somewhere else:
- Before the click: the wrong audience, tired ad creative, or a budget spread too thin to learn anything.
- On the store: slow pages, weak product photos, unclear delivery dates, a checkout that asks for too much.
- After the order: COD orders that are refused at the door (RTO), late updates that lead to cancellations, and no reason for a customer to come back.
A good agency looks at the whole chain and fixes the biggest leak first. Sometimes that's a new ad campaign. Often it's a COD confirmation call, a faster product page or a WhatsApp message that recovers abandoned carts.
How we run it
- Growth audit. We go through your margins, ad accounts, store, marketplace listings and customer data, and write down the three to five changes most likely to move profit.
- Tracking that matches real orders. Pixel, Conversions API, GA4 and marketplace reports set up so every channel is measured against actual orders, not guesses.
- Acquisition. Meta and Google ads, including catalogue, Shopping and Performance Max, with a steady flow of new creative: reels, user-generated videos, static ads and influencer content.
- Conversion. Product page, cart and checkout improvements, tested one at a time, plus prepaid offers that reduce COD risk.
- Retention. WhatsApp, SMS and email flows for cart recovery, order updates, reviews, replenishment reminders and win-back offers.
- Marketplaces and quick commerce. Listings, ads and stock planning on Amazon, Flipkart and quick-commerce apps, priced so they don't undercut your own store.
Everything runs as one plan, so the customer you paid to find on Instagram gets the right WhatsApp message after their first order.
The numbers we watch
We report in plain language, but these are the numbers behind every decision:
| Number | What it tells you |
|---|---|
| Cost per order (CAC) | What you pay in ads to win one new customer |
| Contribution margin | Profit left per order after product cost, ads, shipping, payment fees and returns |
| RTO rate | Share of COD orders that come back undelivered |
| Repeat rate | Share of customers who order again |
| Conversion rate | Share of store visitors who buy |
Revenue and ROAS on their own can look healthy while the business loses money. Contribution margin is the number we optimise for.
What affects the cost
Our fee depends on how many channels we run, how much creative you need each month and whether marketplaces are included. Your ad budget is separate and is paid straight to Meta, Google or the marketplace from your own account. We suggest a test budget based on your margins and category, and grow it only when the numbers support it.
How to choose an e-commerce marketing agency
Ask any agency, including us:
- Will the ad accounts, pixel and store stay in our name? They should. Ours do.
- What number do you optimise for? Look for profit or contribution margin, not only ROAS.
- Who makes the ads? Creative is the biggest lever on Meta. Ask how many new ads you'll get each month.
- How do you handle COD and RTO? An agency that sells in India should have a clear answer.
- What happens after the first order? If retention isn't part of the plan, you'll keep paying for the same customers.
Honest timelines
Tracking and quick fixes take the first two to three weeks. Ad performance usually settles after a month of testing. Retention flows start paying back as soon as they go live and grow with your customer list. Marketplace rankings build over a few months of steady sales and reviews.
Related reading: how to sell on Amazon, selling on Blinkit and quick commerce and setting up Google Merchant Center. For individual pieces, see Shopify store development, performance marketing and Amazon and Flipkart account management.