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Falconscale Digital
Free plan

Free · takes about 2 minutes

Get a free digital marketing plan for your business

Answer four quick questions. You'll get the channels most likely to work for you, where to start and what to do in your first 30 days.

Step 1 of 5
What kind of business do you run?

How to make a digital marketing plan

A good marketing plan fits on a page or two. It tells you what you're trying to achieve, who you're talking to, which channels you'll use and how you'll know it's working.

1. Pick one main goal

More enquiries, more online sales, more people walking in, or getting known in a new city. Each goal needs different channels, so choose the one that matters most for the next three months.

2. Describe your customer

Where they live, what language they speak, what they search for and where they spend time — Google, Instagram, YouTube, WhatsApp, newspapers or the metro. Your channels should follow your customers.

3. Fix the basics first

A fast website that works on phones, a complete Google Business Profile, a WhatsApp button and tracking for enquiries and sales. Without these, every rupee spent on ads works less hard.

4. Choose two or three channels

Start small and focused. A local clinic might start with Google Maps and WhatsApp reminders; an online store with Meta ads and cart-recovery messages; a real estate project with lead ads and instant follow-up calls.

5. Set a budget you can test with

Decide what you can spend for two or three months while you learn. Keep ad spend and agency or creative fees separate so you can see what each one costs.

6. Measure and adjust every week

Track the cost of each enquiry or sale, not just clicks or likes. Put more into what pays back and stop what doesn't. Add the next channel once the first one is working.

FAQ

About the free plan.

Is the marketing plan really free?

Yes. The plan on this page and the call to go through it are free, with no obligation. If you'd like us to run any part of it, we'll send a written quote first.

How is the plan worked out?

From your business type, your main goal, where your customers are and your budget. It suggests the channels most likely to work for that mix and the order to start them in. On the call we adjust it to your numbers and competition.

What should a digital marketing plan include?

A clear goal, who your customers are, the channels you'll use and why, a monthly budget, the numbers you'll track, and a timeline. Keep it short enough that you actually use it.

How much should a small business spend on marketing?

There's no single right number. Start with what you can afford to test for two or three months, measure the cost of each enquiry or sale, and spend more only on what pays back.