Who this is for
Businesses whose customers search on Google before they buy or enquire: local services, clinics, schools and coaching, real estate, B2B suppliers, travel, software and online stores. If people type what you sell into Google, Google Ads puts you in front of them at that moment.
Campaign types we run
| Campaign | Best for |
|---|---|
| Search | Enquiries and sales from people searching for what you offer |
| Shopping and Performance Max | Online stores with a product feed in Google Merchant Center |
| YouTube and Demand Gen | Reaching new audiences with video and images, and remarketing |
| Call ads and location assets | Phone calls, directions and walk-ins for local businesses |
How we run your account
- Audit or setup. Structure, keywords, search terms, tracking and landing pages reviewed — or a new account built in your business's name.
- Keyword plan. The searches that signal buying intent, grouped tightly, with negative keywords from day one to block irrelevant clicks.
- Ads and assets. Clear headlines and descriptions, sitelinks, call and location assets, images and lead forms where they help.
- Tracking. Conversions in Google Ads and GA4, enhanced conversions, and — for lead businesses — offline imports so Google learns which leads became customers. See server-side tracking.
- Landing pages. A fast page for each main offer often does more than any bid change.
- Weekly optimisation. Search-term reviews, new negatives, bid strategy and budget moves, ad tests and placement exclusions.
- Reporting. Spend, conversions, cost per lead or sale and ROAS by campaign, in plain language, plus a monthly review.
Where budgets get wasted
- Broad keywords matching unrelated searches, with no negative list.
- Counting page views or button clicks as conversions, so automation chases the wrong thing.
- Sending all traffic to the home page.
- Ads running at night or in cities you don't serve.
- No follow-up — leads that wait hours for a call go cold. Pair ads with AI calling or WhatsApp for instant follow-up.
What affects the cost
Our fee depends on the number of campaigns and how much we manage each month; your ad budget is paid directly to Google. Click prices vary widely by industry and city, so we suggest a test budget after checking search demand in your category.
Related: Meta ads, performance marketing and Google Merchant Center guide.