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Web analytics services: GA4 & Google Tag Manager

Many GA4 accounts count things twice, miss key conversions or mix up where traffic came from. We plan what to measure, build it cleanly in Google Tag Manager and show your team how to use it.

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What's included

Everything we take care of.

  • A measurement plan: the events, conversions and reports your business needs
  • GA4 setup or clean-up for online stores, lead generation and content sites
  • Google Tag Manager containers, data layer, triggers and variables
  • E-commerce tracking from product view to purchase and refund
  • Form, call and WhatsApp-click tracking for lead businesses
  • Cross-domain and user ID tracking
  • BigQuery export and Measurement Protocol for offline sales
  • Audits of existing setups, documentation and team training

Tools we work with

Platforms we know inside out.

  • Google Analytics
  • Tag Manager
  • BigQuery
  • Search Console
  • Shopify
  • WordPress

We set up and use these tools in your own accounts. Names and logos belong to their owners.

Who this is for

Any business that makes decisions from its website data: online stores, lead-generation businesses, publishers, SaaS and service firms. It's especially useful if your GA4 was set up quickly during the switch from Universal Analytics and nobody fully trusts it.

Common problems we fix

  • Double-counted purchases or leads, often from tags installed both directly and through Tag Manager.
  • Missing conversions — WhatsApp clicks, phone calls, forms in pop-ups, steps inside checkout.
  • "(not set)" and "Unassigned" traffic that hides which campaigns work.
  • Payment gateways stealing credit, when visitors return from Razorpay or a bank page and GA4 counts it as a new visit.
  • No link between website data and real sales in your CRM or store.

How we set it up

  1. Measurement plan. We start from your business questions: which channels bring customers, where people drop off, which pages and offers work. Then we list the events, parameters and conversions needed to answer them.
  2. Tag Manager build. A clean container with a proper data layer, clear naming and only the tags you need — GA4, Google Ads, Meta and others.
  3. E-commerce tracking. From product view to add to cart, checkout steps, purchase and refunds, with product details for reporting.
  4. Lead tracking. Form submissions (including multi-step and pop-up forms), click-to-call, click-to-WhatsApp and booking tools.
  5. Cross-domain and user ID. One journey across your site, checkout and booking domains, and logged-in users recognised across devices.
  6. Clean attribution. Payment gateways and your own domains excluded as referrers, consistent UTM tagging for campaigns, custom channel groups that match how you market.
  7. BigQuery export and offline data. Raw GA4 events exported to BigQuery, and offline sales sent back with the Measurement Protocol. See marketing data and attribution.
  8. Testing, documentation and training.

Audits

Not sure what you have? A GA4 and Tag Manager audit checks configuration, tag accuracy, triggers and variables, naming, duplicates, consent behaviour and data retention settings — and gives you a prioritised fix list, whether we do the fixes or your team does.

Privacy

Tags follow the visitor's consent choice through Google Consent Mode. We help you set up a consent banner and keep personal data out of GA4. See consent management.

Related: server-side tracking, marketing dashboards and conversion rate optimisation.

What you get

What changes for your brand.

01

Numbers you can trust

Every key action is counted once, with clean sources and campaigns.

02

Know what's working

See which channels, pages and campaigns bring enquiries and sales.

03

Less tag clutter

One tidy Tag Manager container instead of scripts scattered across the site.

How it works

Clear steps, no surprises.

  1. 01

    Discover

    A free call, then an audit of your business, website, channels and numbers. You get a written plan with priorities, timelines and costs.

  2. 02

    Build

    We build the website, set up WhatsApp, AI calling and tracking, create the ads and book the media — with regular check-ins and a shared project board.

  3. 03

    Launch

    Forms, calls, messages, payments and ads are tested end to end, and every print or outdoor ad is checked before it goes live.

  4. 04

    Grow

    Monthly campaigns, experiments and reporting, reviewed together, so the business keeps growing after launch.

Talk to us about GA4 & Google Tag Manager

Leave your name and number. We'll call to understand your business and send a written plan with costs and timelines — free, no obligation.

Free, no obligation. We only use your number to call you about this.

FAQ

Common questions.

Why don't GA4, Shopify and Meta show the same numbers?

Each one counts differently — attribution rules, time zones, ad blockers and refunds all play a part. We get them as close as possible, explain the gaps and agree which number the team uses for decisions.

What is the difference between GA4 and Google Tag Manager?

Google Analytics 4 stores and reports your data. Google Tag Manager is the toolbox that decides what to send and when — for GA4 and for ad pixels — without editing your website's code every time. Most businesses need both.

Can you fix an existing GA4 setup instead of starting again?

Usually, yes. We audit what's there, keep what works, remove duplicates and broken tags, and rebuild only what's needed. Your historical data stays in the same property.

Do you set up GA4 for Shopify and WordPress?

Yes — Shopify, WordPress, WooCommerce, custom websites and web apps. On Shopify we use its customer events system so checkout steps are tracked reliably.

Will you train our team?

Yes. Every setup ends with a short training session and a written guide to the events, conversions and reports, so your team can use it without us.

Guides

Guides on GA4 & Google Tag Manager

Local SEO

Google Business Profile: How to Set It Up and Rank Higher on Google Maps

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9 October 2026 · 8 min read

Measure

Works well with

Server-side tracking & Conversions API

Recover conversions lost to ad blockers, iOS and browser privacy rules — and feed ad platforms your real sales.

Learn more

Product analytics & experiments

PostHog, Mixpanel or Amplitude set up for apps and SaaS: funnels, retention, feature adoption and A/B tests.

Learn more

Consent & privacy-first analytics

Cookie consent, Google Consent Mode and privacy-friendly analytics, set up for India's DPDP Act and global rules.

Learn more

Marketing dashboards & reporting

Looker Studio and Power BI dashboards that bring ads, analytics, sales and CRM data into one view.

Learn more

Marketing data & attribution

BigQuery, data pipelines and attribution models that show lifetime value and profit by channel.

Learn more

Let's build what your brand needs next.

Tell us where you are — idea, launch or scaling — and we'll come back with a clear plan. The first call is free.

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