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Falconscale Digital
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UGC ads & performance ad creatives

Ad results on Meta, YouTube and Instagram depend more on the creative than on any setting. We plan, produce and test ads in volume: UGC videos with real creators, reels, statics and landing pages to match.

What's included

Everything we take care of.

  • Creative strategy: angles, hooks and offers from customer and competitor research
  • UGC videos with Indian creators, in English, Hindi and regional languages
  • Reels, Shorts, statics, carousels and motion graphics in every ad size
  • Scripts, briefs and shoot coordination
  • Matching landing pages for each campaign
  • A creative testing plan and monthly performance reviews

Tools we work with

Platforms we know inside out.

  • Instagram
  • YouTube
  • Meta
  • Figma
  • CapCut
  • Canva

We set up and use these tools in your own accounts. Names and logos belong to their owners.

Who this is for

Brands that advertise on Meta, YouTube or Instagram and need more good ads than their team can make: D2C and online stores, apps, education, health and wellness, food, beauty and fashion — and any business whose ads have stopped working because the same creatives have run too long.

Why creative decides results

On today's ad platforms, the creative does most of the targeting. A different hook, face, language or format reaches a different group of people. Accounts that test new creative regularly keep their cost per sale steady; accounts that don't, slowly get more expensive.

What we make

Format Good for
UGC videos Trust: real people showing and talking about the product
Reels and Shorts Reach and discovery in vertical feeds
Statics and carousels Clear offers, comparisons, reviews and product ranges
Demo and how-to videos Products that need explaining
Motion graphics Turning existing photos and footage into fresh ads quickly
Landing pages Keeping the ad's promise after the click

Every piece is delivered in the sizes each platform needs — vertical, square and landscape.

How we work

  1. Research. Customer reviews, support questions, competitor ads and your best past ads, to find the angles that matter: problems, desires, objections and proof.
  2. Concepts. A batch of ideas, each built around one hook and one message, with scripts and shot lists.
  3. Production. Creators briefed and products shipped; UGC filmed in English, Hindi and regional languages; editing, captions and music handled.
  4. Testing. Ads launched in a structured way so each test answers a clear question.
  5. Learning. A monthly review: what won, why, and what the next batch will try.

Working with your ad team

We work with our own Meta ads and Google Ads teams, or alongside your existing agency or in-house team. Need creators for their own channels too? See influencer marketing.

Related: branding and creative and e-commerce and D2C marketing.

What you get

What changes for your brand.

01

A steady creative pipeline

Fresh ads every month, so performance doesn't stall when old ones tire.

02

Learning, not guessing

Each ad tests one clear idea; winners are scaled and lessons feed the next batch.

03

Content you can reuse

With usage rights agreed, the best ads also work on your website, marketplaces and social.

How it works

Clear steps, no surprises.

  1. 01

    Discover

    A free call, then an audit of your business, website, channels and numbers. You get a written plan with priorities, timelines and costs.

  2. 02

    Build

    We build the website, set up WhatsApp, AI calling and tracking, create the ads and book the media — with regular check-ins and a shared project board.

  3. 03

    Launch

    Forms, calls, messages, payments and ads are tested end to end, and every print or outdoor ad is checked before it goes live.

  4. 04

    Grow

    Monthly campaigns, experiments and reporting, reviewed together, so the business keeps growing after launch.

Talk to us about UGC & ad creatives

Leave your name and number. We'll call to understand your business and send a written plan with costs and timelines — free, no obligation.

Free, no obligation. We only use your number to call you about this.

FAQ

Common questions.

What is a UGC ad?

An ad that looks and feels like content from a real customer — someone using and talking about the product on camera. Made with paid creators, it often feels more trustworthy than a polished brand film.

How many ad creatives do we need each month?

Enough to keep testing new ideas while the winners run. Smaller accounts can work with a few new ads a month; larger budgets need more, because ads tire faster when they're shown to more people. We set the number with your budget.

Who are the UGC creators?

Everyday creators — not celebrities — chosen to match your customers by age, city, language and style. They film on phones, so the ads feel natural in Instagram and YouTube feeds.

Can we use the UGC videos on our website and marketplaces?

Yes, if usage rights cover it. We agree rights with each creator in writing — for ads, organic social, your website and marketplace listings — and for how long.

Do UGC ads need to be labelled as ads?

When they run as paid ads from your brand's account, they're already shown as sponsored. If a creator posts on their own account in return for payment or free products, it must be clearly labelled under ASCI guidelines.

Grow

Works well with

Let's build what your brand needs next.

Tell us where you are — idea, launch or scaling — and we'll come back with a clear plan. The first call is free.