Who this is for
Businesses that sell to consumers or need enquiries at volume: D2C and online stores, real estate, education and coaching, clinics, restaurants, local services, events and apps. Facebook and Instagram reach almost every kind of customer in India — the skill is reaching the right ones at a profit.
What's changed on Meta
Detailed targeting matters less than it used to. Meta's automation now finds buyers mainly through two things you control:
- The signal — accurate conversion data from the pixel and the Conversions API, so the system learns from real purchases and qualified leads.
- The creative — the ad itself tells Meta who it's for. Different hooks, faces, languages and formats reach different people.
So we spend less time on fiddly audience settings and more on tracking and creative.
How we run your ads
- Setup. Business Manager, ad account, pixel and Conversions API, all in your name, with domain verification and the right events.
- Structure. A simple account: prospecting, retargeting and — for stores — catalogue campaigns, with Advantage+ where it fits.
- Offers and destinations. Website, instant lead forms or click-to-WhatsApp, chosen by what you sell and tested side by side.
- Creative. New ads every month — UGC videos, reels, statics and carousels — each testing one clear idea. See UGC and ad creatives.
- Lead follow-up. New leads called or messaged within minutes by your team, AI calling or WhatsApp.
- Optimisation. Budgets move to winning campaigns and ads; tired creative is replaced before results drop.
- Reporting. Cost per lead or sale, ROAS and — for stores — profit after product, shipping and returns.
Lead quality
Cheap leads that never answer the phone aren't cheap. We tune forms (a question or two, or a higher-intent form type), send lead outcomes from your CRM back to Meta, and judge campaigns on qualified leads and sales.
What affects the cost
Our fee depends on the number of campaigns and how many new creatives you need each month; ad spend is paid directly to Meta. We share a written plan before starting.
Related: Google Ads, performance marketing and Instagram marketing for business.