Who this is for
Businesses whose customers research before they buy: services, B2B, software, healthcare, education, finance, travel and considered consumer products. If people might ask an AI assistant "what's the best … in Pune?" or "which tool should I use for …?", you want to be in the answer.
How AI search is different
Classic search shows ten links. AI search writes one answer and cites a few sources — or none. To be part of that answer, an AI system has to:
- Find your pages (crawling and indexing still matter).
- Understand exactly what you do, for whom and where.
- Trust you — through consistent details, reviews and mentions on sites it already trusts.
- Quote you — clear, factual, answer-first content is easier to cite than vague marketing copy.
What we do
- AI visibility check. We ask ChatGPT, Gemini, Perplexity and Google a set of real questions your customers ask, and record who gets mentioned — you or your competitors — and which sources are cited.
- Answer-first content. Service pages, FAQs and guides that answer real questions directly in the first lines, with facts, prices or ranges where you can share them, and clear comparisons.
- Entity clarity. Consistent business name, description, address and services across your website, Google Business Profile, LinkedIn, directories and review sites — plus structured data that spells it out for machines.
- Mentions and citations. Being listed and discussed on the sites AI tools tend to cite for your topic: industry directories, review platforms, publications, community forums and comparison pages.
- Technical access. Fast, crawlable pages, a clean sitemap and robots.txt rules that let search and AI crawlers read what you want them to.
- Measurement. AI assistant visits tracked as their own channel in analytics, and a monthly visibility report.
It builds on SEO
Most of this work also improves your Google rankings, and strong rankings make AI citations more likely. That's why we run AI search optimisation together with SEO rather than as a separate trick.
Related: Google Business Profile guide and digital marketing for small business.